One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.
Over 1800 ingredients on the Never List, we go above and beyond safety measures and testing to ensure each and every product is safe and free of ANY harmful ingredients and cross contaminations.
We’re proud to be a Certified B Corporation, and part of a global movement of brands using business as a force for positive change. We support nonprofits that align with our mission, and invest in a cleaner future by partnering with leading scientists in the search for safer ingredients that will make up the better products for tomorrow.
LOOKING GOOD IS
ONLY HALF THE PICTURE
This is bigger than beauty—this is about changing an industry.
THE ULTIMATE REVOLUTIONARY ACT?
Consultant and make clean beauty your business.